Aim to redirect resources in bid to attract a younger audience is risking existing viewers
Fran Unsworth knows she has a problem – and it goes far beyond the 450 job losses that the BBC’s head of news announced today. Not only is the government looking for ways to reduce the the broadcaster’s funding even further in coming years, but younger viewers are increasingly tuning out of the BBC altogether.
And if the BBC doesn’t find ways to reach these younger viewers, Unsworth asked the corporation’s news staff on today, “How can we continue to take money off them?”
Continue reading...from The Guardian https://ift.tt/38TV2gd
Jim Waterson Media editor
Aim to redirect resources in bid to attract a younger audience is risking existing viewers
Fran Unsworth knows she has a problem – and it goes far beyond the 450 job losses that the BBC’s head of news announced today. Not only is the government looking for ways to reduce the the broadcaster’s funding even further in coming years, but younger viewers are increasingly tuning out of the BBC altogether.
And if the BBC doesn’t find ways to reach these younger viewers, Unsworth asked the corporation’s news staff on today, “How can we continue to take money off them?”
Continue reading... https://ift.tt/eA8V8J January 30, 2020 at 12:18AM
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