That Mulberry Iris handbag is now 18 per cent cheaper in China, with UK luxury retailer focusing on Asia while pandemic dents global tourism

Mulberry Group Plc, the UK’s largest luxury leather goods producer, is focusing international efforts on Asia with new pricing and an online push, while the coronavirus pandemic upends global tourism and keeps its target buyers at home.Its new pricing system will lower the cost of some of its Made-in-England handbags by about a fifth in some markets, in the hope of raising digital and overseas sales, particularly among younger consumers, chief executive officer Thierry Andretta said.For example…

from South China Morning Post https://ift.tt/2ypYORZ
Louise Moon Mulberry Group Plc, the UK’s largest luxury leather goods producer, is focusing international efforts on Asia with new pricing and an online push, while the coronavirus pandemic upends global tourism and keeps its target buyers at home.Its new pricing system will lower the cost of some of its Made-in-England handbags by about a fifth in some markets, in the hope of raising digital and overseas sales, particularly among younger consumers, chief executive officer Thierry Andretta said.For example… https://ift.tt/eA8V8J May 07, 2020 at 01:30AM